Brazil, The New Global Power in IT
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* Brazil´s IT-BPO export market turned over US$ 2.2 billion in 2008 - including IT-BPO services, captive centers and software. Revenue comes mainly from IT services, and most (73%) is related to development, which is a higher proportion than in other countries. According to the IDC, the biggest growth is in the integration and consulting areas, as in the rest of the world, but development will continue to dominate for a long time. In the BPO segment demand is concentrated in call centers, which account for 40% of business activity. These usually involve multinational company branches working for the head offices ("captive centers"). Operations focusing on the market outside Brazil are mainly help-desks, and B2C call centers |
